As the Co creative lead on this campaign for the non-profit organization Working Wardrobes, I aimed to capture the essence of their mission through a lighthearted, humorous approach. The goal was to educate the public that Working Wardrobes is about much more than just donating clothes - it's about empowering individuals and helping them build confidence as they transition into the workforce. For the first print ad, the message "Working Wardrobes is more than just clothes. But if you have a hat, bring a hat" is paired with an image of a woman with her hair in an unkempt, windblown style. This visual is intended to convey the idea that Working Wardrobes accepts and celebrates people as they are, regardless of their appearance. The message encourages people to contribute what they can, whether it's a professional outfit or simply an accessory like a hat. The second ad takes a similar approach, stating "Working Wardrobes is more than just clothes. But if you have pants, bring pants." This time, the image shows the lower body of a person with noticeably hairy legs. Again, the intent is to demonstrate that Working Wardrobes is inclusive and accepting, focusing on the individual's needs and aspirations rather than superficial appearances. These print ads were designed to be eye-catching and memorable, using a touch of humor to break down preconceptions about what it means to "dress for success." The messaging emphasizes that Working Wardrobes is about empowering people, not just providing them with clothing. By highlighting the organization's holistic approach to employment readiness, these ads aim to inspire the community to get involved and support their important work. I'm proud to share that this campaign for Working Wardrobes was recognized with an Andy Award, a prestigious industry accolade that celebrates outstanding advertising and marketing. The judges commended the creative team's ability to deliver a powerful message about social impact through a clever, relatable visual treatment. Overall, these print ads reflect Working Wardrobes' commitment to dignity, inclusion, and personal transformation. By embracing people's unique stories and circumstances, the organization provides the tools and resources they need to succeed, ultimately making a meaningful difference in their lives and communities.