When P&G wanted to connect with HBCU students through a message of unity and shared experiences, I joined the team as co-editor and motion graphics designer. The commercial celebrated the unique culture of historically Black colleges and universities while showcasing P&G's family of products. I worked closely with the creative team to build a dynamic editing style that captured the energy of campus life, weaving together student moments with subtle product integrations. On the graphics side, I developed clean, contemporary motion elements that enhanced the storytelling without overshadowing the authentic HBCU experience. The spot successfully balanced brand messaging with genuine cultural moments, resulting in a campaign that resonated deeply with its target audience.