The Harlem Globetrotters' Brand Revitalization & "Da Dogg Gone Gym" When the legendary Harlem Globetrotters approached us to reimagine their brand for a new generation, I jumped at the chance to blend their iconic legacy with contemporary entertainment. As co-creator and art director of "Da Dogg Gone Gym," I helped develop a fresh vision that would introduce the Globetrotters to the digital age while maintaining their signature spirit of fun and athleticism. The concept was ambitious: create the world's first NFT sitcom, starring Snoop Dogg and social media sensation JuneBug. The show centers around a gym where the worlds of basketball, comedy, and street culture collide. Working alongside our writing team, I helped craft the pilot episode's narrative, ensuring it captured both the Globetrotters' playful essence and Snoop's distinctive personality. As co-art director, I developed the show's visual identity from the ground up. This included designing the gym's environment, creating character style guides, and establishing a distinctive look that would translate well both as traditional content and in the NFT space. The visual approach needed to feel fresh and contemporary while paying homage to the Globetrotters' rich history. Beyond the creative elements, I also took on editing duties for the pilot, piecing together timing and pacing that would resonate with modern audiences while maintaining the classic sitcom feel. The project represented a unique intersection of sports, entertainment, and blockchain technology - three worlds that hadn't been brought together quite like this before. The final product wasn't just a TV show; it was a complete reimagining of how legendary sports brands can evolve in the digital age. Through "Da Dogg Gone Gym," we created a new revenue stream for the Globetrotters while introducing their brand to an entirely new audience.