Campaign, Video
CP3 Brand Jordan - Xperience
(PROJECT DESCRIPTION)
We wanted to develop an unforgettable one-on-one experience that would put users right in the action against NBA legend Chris Paul, known as CP3. The concept, titled "One on One", leverages augmented reality technology to create an immersive, basketball-themed encounter. I took inspiration from the bold, energetic branding of the Jordan signature line. The cardboard "dodo" VR glasses that house the user's smartphone have a striking red and blue color scheme, with the iconic Jordan Jumpman logo and "CP3X" branding prominently displayed. This instantly connects the experience to the Jordan brand. Overall, the goal was to give Brand Jordan fans an exhilarating, up-close look at what it feels like to face off against an elite NBA player. By combining cutting-edge AR technology, cinematic visuals, and a competitive gameplay loop, I've crafted an experience that allows anyone to step into the shoes of an NBA defender and test their mettle against the legendary CP3.
(CREDITS)
Art Direction Concepting Writer
(YEAR)
2024
(PROJECT DESCRIPTION)
We wanted to develop an unforgettable one-on-one experience that would put users right in the action against NBA legend Chris Paul, known as CP3. The concept, titled "One on One", leverages augmented reality technology to create an immersive, basketball-themed encounter. I took inspiration from the bold, energetic branding of the Jordan signature line. The cardboard "dodo" VR glasses that house the user's smartphone have a striking red and blue color scheme, with the iconic Jordan Jumpman logo and "CP3X" branding prominently displayed. This instantly connects the experience to the Jordan brand. Overall, the goal was to give Brand Jordan fans an exhilarating, up-close look at what it feels like to face off against an elite NBA player. By combining cutting-edge AR technology, cinematic visuals, and a competitive gameplay loop, I've crafted an experience that allows anyone to step into the shoes of an NBA defender and test their mettle against the legendary CP3.
(CREDITS)
Art Direction Concepting Writer
(YEAR)
2024
(PROJECT DESCRIPTION)
We wanted to develop an unforgettable one-on-one experience that would put users right in the action against NBA legend Chris Paul, known as CP3. The concept, titled "One on One", leverages augmented reality technology to create an immersive, basketball-themed encounter. I took inspiration from the bold, energetic branding of the Jordan signature line. The cardboard "dodo" VR glasses that house the user's smartphone have a striking red and blue color scheme, with the iconic Jordan Jumpman logo and "CP3X" branding prominently displayed. This instantly connects the experience to the Jordan brand. Overall, the goal was to give Brand Jordan fans an exhilarating, up-close look at what it feels like to face off against an elite NBA player. By combining cutting-edge AR technology, cinematic visuals, and a competitive gameplay loop, I've crafted an experience that allows anyone to step into the shoes of an NBA defender and test their mettle against the legendary CP3.
(CREDITS)
Art Direction Concepting Writer
(YEAR)
2024












